Who are you and what is your business?
My name is CJ Hadlow and I am the CEO and founder of Muddy Boots Sleepovers, providing luxury themed sleepover parties to children across London and Bristol. For the past 14 years I have worked as a professional photographer, a journey of which has led to me travelling and living in the UK (London), Spain and New Zealand. While living in New Zealand I also launched a social media and photography company, which within one year, had grown to a team of six people and five freelance photographers.
While visiting New Zealand over the Christmas period a friend of mine had organised a professional sleepover party with a local company, I saw the creation and it was such a unique experience for the children. My initial reaction was one of jealousy that I didn’t get a sleepover party like that when I was younger. I would, like many children of eras gone by, get a clothes rail and some bed sheets and attempt to create some kind of den or makeshift tent to sleep in with my friends.
Like a magnet I was drawn to the concept and how well I believed it would work in London, I also knew with my styling and photography experience that I could create something even more beautiful and luxurious for the sleepover offering in the UK and so I started working on the design and concept within a week.